Amazon Goes Nuclear On Same Day Delivery With Drone Service

Just when you thought the e-commerce versus brick-and-mortar retailing wars couldn’t get any more competitive, there’s Amazon CEO Jeff Bezos on 60 Minutesexplaining his next big thing: he plans to use autonomous drone aircraft to fulfill small orders of five pounds for not just same day delivery—but 30 minutes or less delivery. The service will be called Prime Air and Bezos hopes to see it in place within five years.

The technology is here Amazon says in a FAQon the service. It says it will be ready to start commercial operations as soon as the Federal Aviation Administration, which is working on rules for unmanned aerial vehicles, finalizes the necessary regulations.

Given that the government only now just got around to okaying the use of cell phones during flights, it is hard to imagine that regulations for commercial drones will be in place any time soon.